09/02/2015

Valentine's Day in Japan

As you all know, Valentine's Day is a celebration in which the lovers, boyfriends, husbands or friends express their feelings for each other. This happens in most Western countries, but in Japan is different.

The Valentine in Japan was first held since 1936 and the company that started this custom was Morozoff candy company, and it is women who give chocolates to men who may be engaged as the future boyfriends, husbands, friends or colleagues work. There are several types of gifts, that is, chocolate:

- Honmei choco (本命 チ ョ コ - real chocolate)
It is given to your partner or boyfriend, to the person who you really love. Some girls buy expensive and famous chocolates as the Godiva ones or like those of Pierre Marcolini, Jean-Paul Hevin and those other brands that are branded, and there are some girls who prepare the gift themselves buying the ingredients.
- Giri choco (義理 チ ョ コ - chocolate of obligation) Does not really mean "obligation" is a word that does not exist in the English dictionary. This chocolate is given away to friends, parents, siblings or coworkers, and it is rather a cheap chocolate. I do not like to call it chocolate of obligation, rather ... commitment?

Men usually correspond giving women the chocolates and other gifts on White Day, celebrated on March 14.

- Tomo choco (友 チ ョ コ - chocolate of friendship) This chocolate is that children are given in schools, and there are schools that allow this "gift of friendship". The best would be an exchange of chocolates and cookies is done among all children in the class but there are always kids who get nothing, and I guess more than one child will go to home with his little broken heart ... Not receive anything on this day, it is something that is engraved in the memory for many years.
In addition, it is also called Tomo choco, including the ones that girls are given.

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